When customers say, “You’re too expensive,” that gnawing temptation to shave a few dollars off your quote can feel irresistible. In markets crowded with lowball offers and shrinking margins, discounting seems like the only way to survive. But, even a small discount can slice a huge amount from your profit.
Today, we’re pulling back the curtain on the real maths of discounting – and why caving on price can quietly destroy your bottom line. Because in a race to the bottom, no one wins. If you’re tired of feeling forced to drop your pants just to land a job, we’ll show you there’s a better way.
In this episode you’ll learn:
Competing only on price guarantees everyone eventually loses, including your business.Customers often compare quotes without understanding scope differences and true value.You must clearly demonstrate capability to justify your pricing with confidence.Realign project scope to fit budgets instead of reducing your quoted price.Protecting your profit margin ensures your business remains healthy and sustainable.Avoid racing to the bottom; educate clients on real costs and quality.
We encourage you to go back to these three pricing episodes:
23. The Most Costly Pricing Mistakes You Can Make in a Trades Business
24. How to Adjust Your Prices as Your Business Grows… Without Losing Customers (Pricing Part 2)
